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“Culinary Press Conference“  in the NEXTOWER - PRET A DINER “THE TREE HOUSE“ conquers Frankfurt

At noon today the firms Kofler & Kompanie and MAB Development Deutschland issued an invitation to a press conference on the subject PRET A DINER ”THE TREE HOUSE“ in the Frankfurt NEXTOWER in the PalaisQuartier. From 8. September till 15. October 2011 the pop-up restaurant opens its doors at a height of 100 m with a view over the roofs of Frankfurt.

Within the framework of the PRET A DINER pop-up world the 24th and 25th floors of the NEXTOWER will be transformed into a tree house from 8. September. For this the high-quality office floors will become an overall complex of restaurant, terrace, gallery, bar, boutique and space for events. High-class and individual star chefs such as Juan Amador and Matthias Schmidt invite guests to a culinary journey. The event space can be used for secret dinners, private celebrations, artistes’ parties and also for conferences or company events. The impressive outlook over Frankfurt’s skyline and the historic location on Thurn-und-Taxis-Platz should also form part of the setting. The temporary restaurant combines design, culinary delicacies, art, creativity and night life, and is the first pop-up restaurant in a high-rise tower building.

During the press conference KP Kofler (CEO Kofler & Kompanie and inventor of PRET A DINER) and Micky Rosen (Roomers Hotel and Projektpartner, among others) introduced the concept. In addition Ollysan (winner of the RTL2 television show “Restaurant seeks Chef“), Matthias Schmidt (star chef, Villa Merton/Frankfurt), Peter Gress (Brand Director of the main sponsor Land Rover Deutschland GmbH), Andrea Leitner-Garnell (PR management Land Rover) and Michael L. Flesch (managing director of MAB Development Deutschland GmbH) as the representative of the owner and the building client, were available for questions. “We are very glad that we could win PRET A DINER for the NEXTOWER. The unique gastro-nomy concept fits perfectly into the quite special and extremely modern office tower with a historic address,” says Michael L. Flesch.

As early as 2004 the idea PRET A DINER was created by Kofler & Kompanie with a food collection and events with star chefs. Since 2011 the concept has gone on tour as a temporary pop-up restaurant into extraordinary locations with the aim of making the culinary experience accessible to “everyone”. In doing this the motto of the event concerned was adapted to the individual character of the restaurant.

The 135 m high NEXTOWER is the new landmark in the PalaisQuartier complex. On 32
ultra-modern office floors space is available for offices and conference rooms. The striking architecture and elegant glass façade, airy transparency and impressive reception lobby are the calling card for globally operating companies with the highest standards. The office tower matches the style of the neighbouring hotel Jumeirah Frankfurt.

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